My first news story for COMM 351 focused on how the iPhone has interrupted countless markets, especially the camera industry.

In contrast, I had several photographers tell me that the iPhone will never replace a point-and-shoot camera.

They might be wrong.

Photojojo has placed a new iPhone camera lens on the market.

IPhone Lens



The lens is pricey at $249, but the benefits may outweigh the cost for iPhone users.

The lens adds a 0.7x wide-angle, 0.33x fisheye, and a 1.5x telephoto lens to an iPhone 4.

iPhone lens



Photojojo also offers other products that enhance the iPhone’s capabilities, including tripods and other lenses.

Iphoto lens capabilities


As these new technologies improve, they may turn the point-and-shoot camera indurstry into a niche market. Cameras will sit on a dusty shelf, next  to records and newspapers.


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