My first news story for COMM 351 focused on how the iPhone has interrupted countless markets, especially the camera industry.

In contrast, I had several photographers tell me that the iPhone will never replace a point-and-shoot camera.

They might be wrong.

Photojojo has placed a new iPhone camera lens on the market.

IPhone Lens

Credit: www.designboom.com

 

The lens is pricey at $249, but the benefits may outweigh the cost for iPhone users.

The lens adds a 0.7x wide-angle, 0.33x fisheye, and a 1.5x telephoto lens to an iPhone 4.

iPhone lens

Credit: designboom.com

 

Photojojo also offers other products that enhance the iPhone’s capabilities, including tripods and other lenses.

Iphoto lens capabilities

Credit: Theverge.com

As these new technologies improve, they may turn the point-and-shoot camera indurstry into a niche market. Cameras will sit on a dusty shelf, next  to records and newspapers.

 



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